Friction arose when stakeholders had inconsistent access to key documents and squandered time searching for current drafts and important information buried in old email threads.
When stakes are high, you don’t have time to be bogged down by inefficient workflows or tedious administrative work. Many nonprofits face these challenges every day; Amnesty International, the largest grassroots human rights organization in the world, is no different. A key to a successful campaign is to be able to tell (and update) stories quickly, but to ensure the accuracy and impartiality that defines the organization’s work.
“We can easily reference the work we’ve already done, and build on that so there’s no delay or friction in us communicating out what the next step is for our activists,” says Shiloh Stark, Amnesty International USA’s senior director of online growth and cultivation. “Central Desktop is the critical organizational tool that our department uses to organize this work.”
Stark credits Central Desktop with eliminating unnecessary delays in the approvals process, connecting stakeholders and experts around the globe, saving hours previously devoted to chasing after updates or digging through inboxes.
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